Best All-Around Marketing Technology Stack
Top-performing marketing tools recommended for startups, entrepreneurs, marketers, and content creators.
Digital Marketing
Semrush Product Details
- Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
- Audit webpages and suggest ideas to improve landing page health and SEO performance.
- Optimize a website for local searches to increase local customer traffic.
- Track daily changes of keywords important to marketing.
- Find unexploited opportunities to strengthen website backlink profile.
- Uncover all the keywords and content in competitors’ SEO strategies.
Pros
- Track hundreds of relevant keywords and their Google rankings on a daily basis.
- Easily research keywords that have search volume relevant to any blog or website.
- Page-by-page SEO analysis to consistently improve organic SEO rankings.
Cons
- Does not include social media analytics
Communications and Graphic Design
$0 Start for Free
Best for text generation, grammar, and sentence improvement structure.
Sign up on Grammarly’s website.
Grammarly Product Details
- Get real-time grammar and spelling correction online, through a browser extension, and on word document
- Help guide the tone and voice of the content
- Provides explanation on why words or phrases need to be changed
- Improve writing over time with suggested grammar and punctuation changes
Pros
- Free to start.
- Automatically detect grammar errors and provide suggestions to resolve them.
- Suggest appropriate words and phrases that improve the impact of a sentence.
- Easily view synonyms to change vocabulary variation.
Cons
- Challenge to recognize industry jargon and technical terms. Improvements are made through Grammarly’s generative AI assistance
$54.99 / Month
Annual Contract
Best for Creatives, Photography, Design, Video.
Sign up on Adobe’s website.
Adobe Product Details
- All-in-one creative suite of photography, video, design, and user experience tools.
- Help businesses create, source, and publish content across devices.
- Desktop and cloud applications such as Adobe Photoshop, InDesign, Premiere Rush, Illustrator, and much more.
- Access to Adobe stock images, videos, and audio files.
Pros
- Because the software is cloud-based, you will always receive the latest updated version at no additional cost.
- One low monthly price to use 20+ Creative Cloud apps.
- Adobe Creative Suite is the industry-standard design application bundle for graphics, visuals, and videography.
Cons
- Require a significant learning curve to become an expert user of products like Photoshop, Illustrator, and Premiere Pro.
Website Hosting and Templates
WPEngine Product Details
- A fully managed web hosting service designed for WordPress.
- More than 1.5 million websites are hosted through WPEngine.
- Peace of mind with tech stacks, server security, updates, or server-side optimizations. WPEngine takes care of them.
- The latest and fastest technology to deliver seamless, high-performance digital experiences.
- WPEngine is constantly investing in rendering the best possible secure environment for all businesses online.
Pros
- 100% focused on WordPress.
- Quality 24/7/365 customer support.
- Automatic WordPress and PHP updates.
- Free CDN (Content Delivery Network.)
- Free SSL (Secure Sockets Layer) certificates.
- Integrated web speed performance tools.
- Uptime protection.
- Automated daily backups.
- Development, staging, and production environments.
- Managed core updates and patches.
- Threat detection and blocking.
- Disaster recovery.
Cons
- Provide managed web hosting service only.
- Do not provide domain name registration service.
Elegant Themes Product Details
- A complete design framework that enables design and customization for every part of a website from the ground up.
- Complete control over everything web design related, down to the finest detail, to create the perfect website.
- Divi website builder is easy to start for beginners.
- Divi includes advanced design system that has the ability to scale large projects and design website workflows to the next level.
Pros
- 2,000+ pre-made designs.
- 200+ full website design packs.
- Complete design control over every web design element through the drag-and-drop visual builder.
- Responsive editing.
- Quick page creation.
- History, autosaves, and browser backups.
- Access hundreds of Divi extensions.
- 24/7 support.
Cons
- Advance customizations require web developers help
Email Marketing and CRM
Hubspot Product Details
- All-in-one CRM (Customer Relationship Management) for sales, marketing, and customer service
- Attract leads through marketing with SEO, social media, live chat, video, and ad tracking.
- Convert visitors into leads by personalizing landing pages, building forms quickly, executing email marketing campaigns, handling marketing automation, and more.
- Translate data into strategies that move the needle with marketing analytics, slice and dice into custom objects, and bi-directional Salesforce integration.
Pros
- Free to start up with up to 2,000 marketing contacts.
- Simple to sophisticated marketing automation and orchestration scalable for any marketing team.
- A plethora of integrations with other commonly used marketing technology stacks.
- Excellent customer support from phone, email, and self-help documentation, to community support.
Cons
- Can become overwhelming for startups with a variety of different sales and marketing tools Hubspot offers. The best approach is always to start small and simple first.
- Limited flexibility and customizations for complex marketing use cases.
$99 / Month
Best for Social Media Marketing.
Sign up on Hootsuite’s website.